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Research papers

E pluribus unum

This paper describes the efforts undertaken by Nielsen Outdoor to create an audience measurement system, based on GPS (Global Positioning Satellite) technology, capable of meeting the commercial and research needs of the U.S. outdoor industry. It...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Pete Doe, Ian Garland
Company: Nielsen
June 20, 2005
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Citation

Doe and Garland (2005a, June 20). E pluribus unum. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/e-pluribus-unum


Research papers

Rousing recklessness

This paper is essential for marketers wanting clear guidance on how to induce impulse purchasing in traditional Indian outlets. Interesting profiles of the Indian shops , shopkeepers and shoppers, and the dynamics between them resulting in five types...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Sangeeta Gupta, Anjali Puri, Ashok Nair, Sucheta Govil
Company: Nielsen
April 19, 2005
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Citation

Gupta, Puri, Nair and Govil (2005a, April 19). Rousing recklessness. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/rousing-recklessness


Research papers

Technology that puts research within an arm's reach of desire

Historically manufacturers have demanded that research suppliers should provide broader and deeper insight into the habits of the hypermarket shopper because this is the area over which they have traditionally been able to exercise the most...

Catalogue: ESOMAR Panel Research Conference 2005
Author: Craig Twyford
Company: Nielsen
April 17, 2005
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Citation

Twyford, C. (2005a, April 17). Technology that puts research within an arm's reach of desire. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/technology-that-puts-research-within-an-arm-s-reach-of-desire


Research papers

Consumer panel behavioral and attitudinal insights in responding to retail shopping trip decay

With technological advances in consumer panel collection devices and the absolute size of consumer panel samples, analysis applications that integrate behavioral and attitudinal measures are becoming more common place....

Catalogue: ESOMAR Panel Research Conference 2005
Author: Todd Hale
Company: Nielsen
April 17, 2005
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Citation

Hale, T. (2005a, April 17). Consumer panel behavioral and attitudinal insights in responding to retail shopping trip decay. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/consumer-panel-behavioral-and-attitudinal-insights-in-responding-to-retail-shopping-trip-decay


Research papers

Live without fear

The paper is a case study of the ABN-AMRO Freedom credit card, born of a journey of understanding the consumer using a multi-pronged and iterative process.The research exercise involved studying the cultural context of saving and finance;...

Catalogue: ESOMAR Conference on Financial Services 2005
Authors: Sangeeta Gupta, Vasantha Kumar, Madhumita Chakraborty
Company: Nielsen
February 1, 2005
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Citation

Gupta, Kumar and Chakraborty (2005a, February 01). Live without fear. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/live-without-fear


Research papers

Taking the pulse on impulse

While the phenomenon of impulse buying has been the subject of many previous market research studies, the effectiveness of these studies has been limited by the ability of the methodologies to a) measure purchase patterns with the requisite degree of...

Catalogue: ESOMAR Conference on Marketing 2004
Author: Dwight Watson
Company: Nielsen
October 10, 2004
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Citation

Watson, D. (2004a, October 10). Taking the pulse on impulse. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/taking-the-pulse-on-impulse


Research papers

Disease, terror, fraud and recession

Much has been written in Asia over the past year on SARS and the effect it has had, amongst other things, on consumer behaviour. Crises and disasters occur on a regular basis all over the globe - but was SARS special or just one of a series of...

Catalogue: Asia Pacific 2004
Authors: Fung Shing Kwong, Lisa Lee, David McCallum
Company: Nielsen
March 28, 2004
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Citation

Kwong, Lee and McCallum (2004a, March 28). Disease, terror, fraud and recession. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/disease-terror-fraud-and-recession


Research papers

Comparing brand equity valuation with in-market performance

The paper examines the relationship between brand equity and in-market performance.A comparison of brand equity and market performance shows that mostly brand equity is a strong indicator of market share, suggesting that brand equity building...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Manjima Khandelwal, Christopher McKinney
Company: Nielsen
September 14, 2003
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Citation

Khandelwal and McKinney (2003a, September 14). Comparing brand equity valuation with in-market performance. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/comparing-brand-equity-valuation-with-in-market-performance


Research papers

Real cross media intelligence for real cross media planning

Arbitron's Portable People Meter (PPM) results provide 'real' cross-media duplication between radio and television. PPM differs from present currency-based estimation of random duplication between independent sources for local-market radio and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Roberta M. McConochie, Beth Uyenco
Companies: Nielsen, OMD Group
June 18, 2003
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Citation

McConochie and Uyenco (2003a, June 18). Real cross media intelligence for real cross media planning. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/real-cross-media-intelligence-for-real-cross-media-planning